Marketing built around how your trade gets hired
A roof leak and a pool build are different buying decisions. Here’s how each trade buys, and what we build for it.
General Contractors
Proof of similar projects, a clear process, and organized, fast replies.
How they buy
- Urgency
- Low. Projects get planned weeks or months out.
- Research
- Long. Owners compare several builders and come back more than once.
- Who decides
- Homeowners, developers or property owners, often more than one person.
What they search
general contractor irvine
home addition contractor near me
design build firm orange county
Example searches. We map the real ones for your area.
What we build for general contractors
- Project galleries sorted by job type
- A page for each kind of project you take on
- License and insurance details up front
- Quote form that books the estimate
- Call tracking by channel
Kitchen, Bath & Home Remodelers
Finished rooms like theirs, and a feel for how you work inside a home.
How they buy
- Urgency
- Low to medium. Often tied to a move, a budget or a season.
- Research
- Medium to long. Lots of photo browsing before the first call.
- Who decides
- Usually the homeowner who lives with the room every day.
What they search
kitchen remodel mission viejo
bathroom remodeler near me
kitchen remodel cost
Example searches. We map the real ones for your area.
What we build for remodelers
- Before-and-after galleries by room
- Pages for kitchens, baths and whole-home work
- City pages for the areas you want
- Forms that ask about scope and timing
- A Google listing with fresh project photos
Roofers
Answering fast, clear repair-or-replace advice, and visible reviews.
How they buy
- Urgency
- High for leaks. Lower for planned replacements.
- Research
- Short when it’s leaking. People call the first roofer who answers.
- Who decides
- The homeowner, sometimes with an insurance adjuster involved.
What they search
roof leak repair near me
roof replacement huntington beach
roofers near me
Example searches. We map the real ones for your area.
What we build for roofers
- Missed-call text back
- Separate pages for repair and replacement
- Pages for the materials you install
- A fast mobile site with a big call button
- Review requests after every job
Landscapers
Finished-yard galleries and a clear split between design-build and maintenance.
How they buy
- Urgency
- Low to medium. Demand moves with the seasons.
- Research
- Medium. Photos and design ideas drive the decision.
- Who decides
- Homeowners for design-build, property managers for maintenance.
What they search
landscape design irvine
backyard landscaping near me
commercial landscape maintenance
Example searches. We map the real ones for your area.
What we build for landscapers
- Pages split by design-build and maintenance
- Photo galleries of finished yards
- Service area pages
- Google posts and photos through the seasons
- Forms that book a site visit
Pool Builders
Helpful planning content, style galleries and steady follow-up while they decide.
How they buy
- Urgency
- Low. Most buyers plan around a season or a budget.
- Research
- Long. Buyers plan, price and compare for months.
- Who decides
- Usually a couple, deciding together.
What they search
pool builder orange county
inground pool cost
pool and spa design near me
Example searches. We map the real ones for your area.
What we build for pool builders
- Planning and permit guides
- Galleries by pool style
- Forms that book a design consultation
- Follow-up texts and emails while they decide
- AI search visibility for planning questions
Concrete & Hardscape
Photos of the finish, a fast quote, and proof you work their area.
How they buy
- Urgency
- Medium. Many jobs get booked within a few weeks.
- Research
- Short to medium. A few quotes, then a decision.
- Who decides
- Homeowners, or GCs hiring a sub.
What they search
concrete driveway anaheim
paver patio near me
retaining wall contractor
Example searches. We map the real ones for your area.
What we build for concrete and hardscape crews
- A page for each type of hardscape
- Photo galleries of finished work
- City pages for your service area
- A quick quote form
- A Google listing with steady photo posts
ADU Builders
Plain answers about the process in their city, from a builder who explains it well.
How they buy
- Urgency
- Low. The decision usually takes a while.
- Research
- Long. Rules, permits, costs and timelines come first, and local rules vary.
- Who decides
- Homeowners, often with family involved.
What they search
adu builder long beach
how much does an adu cost
adu permit orange county
Example searches. We map the real ones for your area.
What we build for ADU builders
- Clear guides to the ADU process
- Pages for the cities you build in
- A facts page and schema for AI search
- Forms that book a feasibility call
- Follow-up while they plan
HOA & Commercial Contractors
Capability pages, documents ready to send, and quick bid handling.
How they buy
- Urgency
- Varies. Some urgent repairs, many scheduled bids.
- Research
- Formal. Bids, credentials, insurance and references.
- Who decides
- Property managers, boards or facility teams.
What they search
hoa maintenance contractor orange county
commercial concrete contractor
property management vendors
Example searches. We map the real ones for your area.
What we build for HOA and commercial contractors
- Capability pages by type of work
- License, insurance and safety details
- Bid and proposal request forms
- Pages for the property types you serve
- Plain facts that AI tools can cite
Free site reports for your trade
Our free reports rank real local websites in each trade by PageRanker Score. Find your company or your competitors, and see what the leaders do differently.
Questions contractors ask us
Still have one? Call (949) 740-0268 and ask.
My trade isn't listed. Can you still help?
Probably. If you run a construction or trade business that sells to homeowners, property managers or businesses, the same basics apply: get found, look credible, and answer fast. Book a call and we’ll tell you if we’re a fit.
Do you work with more than one company in the same area?
We’ll talk about that openly on the strategy call, so you know where things stand before you decide anything.
Do you work with subcontractors who sell to other contractors?
Yes. Selling to GCs and builders works differently from selling to homeowners, and we build for that too.
Don’t see your trade, or want a plan for yours?
Book a free strategy call. We’ll look at your site and tell you what we’d fix first.